WHAT: As avid fans of the University of Kentucky’s men’s basketball team camp outside Memorial Coliseum to secure their Big Blue Madness tickets, Coach John Calipari will be on-site to surprise fans on behalf of Tempur-Pedic®.
Coach Calipari and Tempur-Pedic recognize the passion, commitment and loyalty of U.K. basketball fans and are demonstrating their appreciation by making the camping experience a little more comfortable for a lucky few.
Super fan campers who appear to be the most in need of an upgrade to their sleeping situation could be rewarded with a Tempur-Pedic pillow, and one lucky fan will receive a Tempur-Pedic mattress – so they can still enjoy a great night’s sleep, even while in line for tickets. The mattress will be set up on site by the Tempur-Pedic team.
WHEN: Wednesday, September 17, 2014
o Coach Calipari is expected to arrive with dozens of Tempur-Pedic® pillows — and a mattress for one lucky fan — at 1 p.m.
WHERE: Main Entrance to Memorial Coliseum
201 Avenue of Champions
Lexington, KY 40506
OPPORTUNITIES:
o Video/Photo opportunities of Coach Calipari notifying the lucky winner and interacting with Big Blue Madness campers
o Coach Calipari will make a few comments following the notification
o Interview recipients about their experience and their new Tempur-Pedic® product
o A Tempur-Pedic representative will be available to talk about the company’s relationship with the University.
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